Moschino
Moschino is the vibrant Italian luxury fashion house that’s been shaking up the style scene since 1983. Founded by Franco Moschino, a painter and fashion illustrator with a knack for artistic rebellion, the brand thrives on turning convention on its head. From its earliest collections, Moschino has made a name for itself by mixing wild prints, bright colours, and witty, tongue-in-cheek details into garments and accessories that feel like wearable pop art.
But It is not simply about catching eyes; it’s about sparking conversations, whether through irreverent slogans or playful pokes at the seriousness of high fashion. With a range of lines, spanning everything from the main luxury collection, Moschino Couture, to the more accessible Moschino Cheap and Chic, and the contemporary Love Moschino, the label proves it has an ever-evolving creative spirit.
Identity built to extend over time
We approached the brief to document Moschino’s audacious vision. Our cameras followed each moment with editorial restraint, honouring the house’s proportion, wit, and voice.