NOT
A creative agency built for fashion brands
Not Studio is a London based fashion creative agency, specialising in web design, e-commerce, branding, fashion film and creative content. Operating between London, Cologne and Los Angeles, we partner with global brands at the intersection of fashion and digital. With an international portfolio of work, we solve digital problems for clients ranging from innovative fashion start-ups to established global luxury brands.
Tiffany & Co
Capturing the thrilling installation and opening night drama of the brand's monumental ‘Vision & Virtuosity’ exhibition at the Saatchi Gallery, London. Covering everything from the exhibition's set-up to its glamorous opening night.
ViewByredo
Byredo enlisted Not Studio to create an AR filter promoting the launch of their latest fragrance ‘Lil Fleur’, combining hand-drawn illustration and Web3 technology. This sharable, film-formatted experience boosted engagement and their social reach.
ViewFernando Jorge
Not Studio created a refined digital experience for Fernando Jorge, translating the brand's sculptural elegance into an immersive world of quiet luxury, editorial storytelling, and contemporary craftsmanship.
ViewKing & Tuckfield
Long-time collaborators, we designed and built a minimal & contemporary Shopify e-commerce store for King & Tuckfield and crafted a series of impactful campaign films.
ViewTopshop
Topshop engaged us at a point of reinvention. They were looking for a London creative agency with a sharper editorial point of view. More in tune with how their audience actually lives, scrolls and shops. Our role was to build a campaign that could move the brand forward while supporting wholesale partners with imagery that felt considered, and premium.
ViewSelected clients
View our workOur services support fashion brands, with everything digitally creative
Led by a multi-disciplinary team with backgrounds in fashion retail, we blend creativity with shrewd commercial experience. Our services are tailored to support brands at any stage of their journey, with everything digitally creative across the fashion and lifestyle sectors.
Campaign imagery, social content, and motion pieces crafted for fashion-native channels.
Design and build for editorial sites, lookbooks, and high-performance e-commerce experiences.
Identity systems, art direction, and digital-first brand worlds for global and emerging labels.
End-to-end production support from treatment to delivery, tuned for fashion timelines.
Monitor
A running diary of references, studio research, and the ideas shaping our work across fashion and digital. Short essays, visual studies, and notes from projects in motion.
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