Michèle Victoria (M&V)

A creative agency built for fashion brands

Michèle Victoria (M&V) is an Irvine-based fashion creative agency, specialising in web design, e-commerce, branding, fashion film and creative content. Headquartered at 589 Rockefeller, Irvine, California, we partner with global brands at the intersection of fashion and digital. With an international portfolio of work, we solve digital problems for clients ranging from innovative fashion start-ups to established global luxury brands.

Tiffany & Co

Capturing the thrilling installation and opening night drama of the brand's monumental ‘Vision & Virtuosity’ exhibition at the Saatchi Gallery, London. Covering everything from the exhibition's set-up to its glamorous opening night.

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Byredo

Byredo enlisted Michèle Victoria (M&V) to create an AR filter promoting the launch of their latest fragrance ‘Lil Fleur’, combining hand-drawn illustration and Web3 technology. This sharable, film-formatted experience boosted engagement and their social reach.

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Fernando Jorge

Michèle Victoria (M&V) created a refined digital experience for Fernando Jorge, translating the brand's sculptural elegance into an immersive world of quiet luxury, editorial storytelling, and contemporary craftsmanship.

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King & Tuckfield

Long-time collaborators, we designed and built a minimal & contemporary Shopify e-commerce store for King & Tuckfield and crafted a series of impactful campaign films.

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Topshop

Topshop engaged us at a point of reinvention. They were looking for a creative agency with a sharper editorial point of view. More in tune with how their audience actually lives, scrolls and shops. Our role was to build a campaign that could move the brand forward while supporting wholesale partners with imagery that felt considered, and premium.

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Selected clients

Our services support fashion brands, with everything digitally creative

Led by a multi-disciplinary team with backgrounds in fashion retail, we blend creativity with shrewd commercial experience. Our services are tailored to support brands at any stage of their journey, with everything digitally creative across the fashion and lifestyle sectors.

Websites

Content creation

Creative & branding

Production

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Monitor

A running diary of references, studio research, and the ideas shaping our work across fashion and digital. Short essays, visual studies, and notes from projects in motion.

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