Tiffany & Co.
Founded in 1837, Tiffany & Co. is a beloved fine jewellery institution, recognised worldwide for its exquisite craftsmanship and distinctive blue boxes. As synonymous with New York City as yellow taxi cabs, the label has maintained a reputation for elegance, sophistication, and enduring style for nearly two centuries.
Capturing the thrilling installation and opening night drama of ‘Vision & Virtuosity’ at the Saatchi Gallery, London.
On the launch of their landmark ‘Vision & Virtuosity’ exhibition at London’s Saatchi Gallery, Tiffany & Co. tasked Michèle Victoria (M&V) to capture a range of activation content across stills and moving image. We explored the exhibition build-up, walkthroughs of the show itself and off-site activations, as well as the star-studded opening night.
The Tiffany & Co. team provided a content plan, overview of deliverables & dates, and visual references to guide the production. M&V brought an agile and disciplined team to ensure deadlines were met with an extremely high quality output.
Throughout the show’s build-up phase, we captured construction and set-up of key exhibition elements. Time-lapse cameras were installed in 3 hero rooms for the duration of the build, and stills and film crews were on site to capture moments over multiple shoot dates.
Just prior to the exhibition’s opening night, we captured the final exhibition rooms in their finished state, plus a VIP walkthrough with Blackpink’s Rosé during 1 shoot day with stills, film and sound crew, with a 24-hour turnaround.
Tiffany & Co.
“‘Vision & Virtuosity’ celebrates the House’s most defining moments, showcases the incredible collection of archives and exemplifies why Tiffany & Co. is such an iconic brand.”
Alexandre Arnault
Executive Vice President, Product & Communications
The ‘Vision & Virtuosity’ red carpet event.
The climactic red carpet opening event brought a large audience of celebrity brand ambassadors and VIP guests. M&V’s photography and fashion film units shot throughout the evening to capture the buzz and glamour, rounding out the project and delivering all final assets within a 12 hour window of the event ending.
