Michelle co-founded Michèle Victoria (M&V) to sit at the intersection of executive rigour and creative ambition for fashion and lifestyle brands. Her mandate covers brand and digital strategy, operating design, and the senior stewardship of programmes from first brief through launch—where clarity, pace, and taste have to move together.

She has led multi-market initiatives for houses and emerging labels across e-commerce, retail, and campaign—aligning investment, resourcing, and narrative so teams do not ship fragments. Colleagues describe her as the steady hand when timelines compress, budgets tighten, and the work still has to feel unmistakably premium.

She is often the executive counterpart in rooms where design, production, and commercial leadership meet: evaluating opportunity, sequencing bets, and protecting the long arc of a brand when short-term noise is loudest.

She contributes to leadership conversations on fashion and digital transformation, mentors founders preparing to scale, and speaks selectively on strategy where craft and commercial instinct are treated as one conversation.