ARNE
Founded by two brothers in 2018, ARNE is a contemporary clothing label renowned for high-quality, minimalist designs that embody timeless simplicity and modern versatility. With an unwavering commitment to premium materials and a refined aesthetic, ARNE creates wardrobe essentials that balance function and style.
When ARNE approached us at Michèle Victoria (M&V), they had a clear vision for their next project: to create a campaign film that truly reflected their brand’s personality while presenting their collection in a unique and eye-catching way. The chosen location was Ghost House, a striking, modern home partially embedded in the landscape and designed by BPN Architects. Its sleek, contemporary design made it the perfect backdrop for ARNE’s clean, minimalist aesthetic.
Structured storytelling, made to last
For the campaign film, we focused on keeping the visuals simple and sophisticated, perfectly aligned with ARNE’s signature look. Every detail was carefully considered, allowing the clothing and the stunning architecture to take centre stage. When it came to the Black Friday films, though, we turned the usual ARNE vibe on its head. We embraced darker tones, glitchy effects, and a moodier atmosphere, creating a sharp contrast that immediately demanded attention. This bold move was all about making the Black Friday campaign impossible to ignore.
Social media content is vital for connecting with a modern audience, and for ARNE, the approach had to match their clean, minimalist style. The solution? Simple, studio-shot films that focused on the understated details that define their designs—subtle colour blocks, matched with simple design.
As a creative agency, one of our services is film production. Michèle Victoria (M&V) created short, eye-catching videos that worked perfectly across different platforms—from Instagram and TikTok to digital ads and larger displays. Each piece was designed to highlight ARNE’s minimalist aesthetic while keeping the visuals fresh and engaging.
Everything was shot at ARNE’s own studio, with Michèle Victoria (M&V) taking care of film production, filming and editing. The final content was sleek, adaptable, and perfectly on-brand, helping ARNE connect with their audience in a way that felt effortless and authentic.
