Arcminute
Arcminute is a fashion brand that stands out for its unique approach to streetwear. Founded by a Ghana-born, London-based designer, the brand is deeply influenced by its roots and draws inspiration from culture, travel, and community. Arcminute is known for its distinctive style, which includes loud graphics, logos, and tonal hues, all of which are evident in its signature collection.
Michèle Victoria (M&V), a creative agency known for its expertise in the fashion sector, recently undertook a comprehensive rebranding and e-commerce project. The project involved a multifaceted approach, beginning with a complete reworking of their fashion website design. Our team crafted a site that was not only visually captivating but also user-friendly, ensuring a seamless experience for visitors.
Where design depth meets commerce
The web build aspect of the project saw the creation of a robust, functional e-commerce website tailored to the client’s specific needs. Michèle Victoria (M&V)’s expertise shone through in the seamless integration of various web elements, culminating in an efficient and engaging online platform.
A significant focus of the project was establishing a strong e-commerce presence. Michèle Victoria (M&V) set up an online retail platform that was not only visually appealing but also easy to navigate, enhancing the shopping experience for customers.
Complementing these efforts, Michèle Victoria (M&V) also implemented an effective social media strategy. This strategy maximized online engagement and visibility. Alongside this, the agency conducted targeted digital marketing campaigns, ensuring a comprehensive online presence that resonated with the brand’s target audience.
Michèle Victoria (M&V)’s fashion filmmaking team played a pivotal role in the creation of two compelling campaign films, showcasing their expertise in visual storytelling. Shot on location by a local team in Ghana and Morocco, these films captured the essence of each locale, infusing the campaigns with a sense of authenticity and cultural richness.
