Coggles
Coggles was started in York in 1974 as a small family dress shop business called ‘Sarah Coggles Frock Shop’. The business was founded by Victoria Bage, Mark Bage and Sarah Bage and soon became one of the most famous fashion destinations in the UK.
By 2005 Mark Bage had created Coggles.com, an online fashion lifestyle website from start-up to a community of over 300k users, using innovative marketing strategies which included social media and digital campaigns. Coggles as a business achieved over 100 million in sales over its first 30 years and trained over 2,200 staff.
Where design depth meets commerce
One of the main elements of our brief involved creating a site that reflected the company’s unique editorial brand, look and feel.
We were tasked with designing the site, customer experience, creative direction and stock system integration with a custom built e-commerce system.
Coggles, a premium fashion retailer, has been sold to Frasers Group. The transaction follows a series of ownership changes over the years. Initially acquired by Pentland in a multimillion-pound deal in 2010, Coggles later became part of The Hut Group (THG) in 2013. Under THG, the retailer re-entered the physical retail market in 2018 after previously facing administration. Now, Frasers Group, continuing its trend of high-profile acquisitions, has added Coggles to its portfolio including Matches, marking another chapter in the retailer’s storied history.
