De Beers
De Beers, a renowned jeweller with over a century of experience, is synonymous with classic diamond jewellery. They introduced the iconic phrase ’A Diamond Is Forever,’ underlining the sentiment of everlasting love associated with diamonds. Their collection elegantly combines modern design with timeless beauty, with every piece reflecting their superb craftsmanship.
Our team has actively engaged in numerous productions, crafting more than 50 engaging content films for De Beers. This vast portfolio includes everything from social media content to digital advertisements, as well as location shoots and event launch campaigns.
Structured storytelling, made to last
Our in-house Michèle Victoria (M&V) team effectively supported the De Beers marketing efforts, contributing to the creation of impactful content for the time-honoured and globally recognised brand, De Beers.
Named after the intersection of sky and earth, the Horizon Collection from the luxury diamond brand De Beers is a contemporary set of delicately dynamic pavé diamond rings intended as an expression of limitless light.
Michèle Victoria (M&V) was asked to capture this powerful & emotive concept through a 360 series of assets including a campaign film and a series of accompanying stills, as well as documenting the process of the rings' creation by the artisans in De Beers’ Paris atelier across film and photography.
Inspired by the awe-inducing majesty of the natural world, the ’Portraits of Nature’ Collection by luxury diamond jewellers De Beers is a striking testament to the intricate beauty of both animal life and precious stones. Designed as high jewelry art, the collection explores a broad spectrum of diamond cuts, shades, and even incorporates rough gems, all crafted in ethically sourced quality that De Beers is renowned for. Divided into five distinct sets, each capturing the essence of a unique animal—Greater Flamingo, Monarch Butterfly, Electric Cichlid, Knysna Chameleon, and Chapman’s Zebra—the collection is a vivid celebration of the natural world in its most glamorous form.
