Debenhams
Debenhams, a historic British retail brand established in 1778, grew into one of the UK’s largest department store chains, offering a wide range of products including clothing and household items. Known for bringing designer brands to the high street through its "Designers at Debenhams" initiative.
The brand was acquired by Boohoo in 2021, transitioning Debenhams into an online-only platform focusing on beauty, fashion, and homeware.
Structured storytelling, made to last
Our team captured campaign films; but we also brought in fashion icon Helena Christensen for a series of seasonal campaign films shot on the island of Curaçao and the UK, adding obvious star power and style to the Debenhams brand.
We took charge of all the fashion film production, along with the creative direction, and post production, ensuring each piece was engaging and targeted.
Michèle Victoria (M&V) specialises in fashion film production, helping fashion marketing teams bring their briefs to life. Our work for Debenhams is a perfect example of how great storytelling and beautiful imagery can elevate a brand.
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