Pearl Paris
Pearl Paris is a sustainable fashion brand that combines classic elegance with a 70s flair. Crafted in the UK, the garments are made from carefully sourced fabrics and produced by a small family business.
Under the expertise of master tailor Carol Alayne, who has over 30 years of experience on Savile Row, the brand, founded by Laura-Sophie Bachler, emphasises the timeless style of a golden age of music and fashion, as well as quality and sustainability.
Where design depth meets commerce
Through responsive design and immersive storytelling, Michèle Victoria (M&V) encapsulates Pearl Paris’s ethos, engaging visitors in an exceptional shopping experience that seamlessly bridges the gap between the digital and the tactile.
Each collection or ‘Volume’—named after the idea of a musical album—is built around a strong theme and set of musical references; the Laurel Canyon-era of American rock and folk which saw musicians such as Joni Mitchell, Jim Morrison and Frank Zappa amongst many others all living at the nexus of Californian counterculture, or the musical melting pot of 70’s New York. To reflect these very deliberate references, we designed the site to feature immersive landing pages that could be adapted to tell each season’s story.
Laura-Sophie Bachler & Carol Alayne Founder & Creative Director
Fashion websites come alive when a strong fashion shoot campaign has been created for the project. This can be a location shoot or a series of fashion films.
