Good News
Good News is a London-based sneaker brand founded by Ben Tattersall and Nia Jones. Inspired by retro American culture and baseball, the label looks to combine 70’s colour palettes with minimalistic clean lines and updated silhouettes, to create a fresh and iconic unisex style.
The brand’s outlook is simple: make contemporary footwear with care, trace every step of the supply chain, and use each collaboration as a chance to raise awareness for the causes they believe in.
Where design depth meets commerce
The challenge wasn’t dramatic. It was more human than that. A young team with big ideas, stepping into e-commerce for the first time. They knew what they stood for, but not yet how digital could help them find their tribe, the early adopters, the curious ones searching for something with integrity.
We didn’t talk about funnels or metrics. We talked about people. What they notice first. What makes them stay. Where trust begins. From there, we shaped their first fashion e-commerce website design: a home built around clarity, colour and ease.
Unisex wasn’t a buzzword for them, it was built into the bones of the brand. We let that guide the structure. Every product shown on both genders. A visual rhythm that felt both fresh and quietly nostalgic, echoing the playful gender-fluidity of the sixties and seventies.
Photography became the anchor. Clean, bright, open. A palette that held the retro edge without leaning into pastiche. These decisions shaped the tone of the whole site, and they influenced later refinements too — natural evolutions as the brand matured, the catalogue expanded, and new stories appeared.
