Haze Underthings
Staunch advocates for thrifting and recycling, founder Leonie Bleasdale recognises that while many items can be purchased second-hand, underwear is a rare exception.
Enter Haze Underthings. Founded, cut and sewn in London, their mission is to redefine everyday women’s underwear, while seamlessly blending environmental stewardship with premium basics. Utilising sustainably sourced hemp and organic cotton, the team have tirelessly refine and meticulously engineer their garments to ensure each piece flatters, supports, and enhances.
Where design depth meets commerce
Marrying the versatility of a carefully selected Shopify 2.0 theme with Haze’s contemporary brand identity, the end result was a fresh e-commerce site that was visually stunning, optimised to tell brand stories and drive conversion. This blend was important to ensure that the project stuck to the budget without compromising on functionality.
While Haze’s roots remain firmly grounded in the UK, the launch of their Shopify 2.0 website has unlocked global customers, introducing their ethical underwear to a new set of bottoms. The platform’s success isn’t just quantified by boosted sales, it’s in the community it’s fostered, bridging like-minded individuals who champion sustainability without sacrificing style.
Even though Haze Underthings was a new start up, it had a strong vision of what their imagery should look like. The campaign, was designed, to showcase the various body shapes women actually have, which also embodies the spirit of Haze.
CREATIVE DIRECTIONE-COMMERCEWEBSITE DESIGN & BUILDSHOPIFY EXPERTS
